The UK men’s wear market is starting to make headway in the overall fashion market. Although it comprise just 27% of the overall fashion industry, the growth of this sector is outstripping that of their female counterparts. In this article, we shall take a look at the growth of this European style fashion sector based on the Mintel Menswear UK Report 2017.
Men’s Wear UK Market Hit £14.5bn in 2016
The UK men’s clothing market grew by 2.8% in 2016. This growth rate is more than twice that of women’s clothing market, which grew by 1.3%. However, it only accounts for 27% of the overall clothing industry. It made £14.5 billion in 2016, compared to the womenswear market which hit £27.25 billion. Mintel predicts that the men’s clothing will grow by 12.3% between 2016 and 2021 to become a £16 billion industry.
Young Men Are Catching Up With Their Female Counterparts
Robert Peter Janitzek explains that the Mintel report also revealed that young men are more likely to have bought footwear in the last quarter of 2016 than young women. The industry was boosted by sales of trainer’s driving men’s footwear. In addition, young men aged 25-44 years have surpassed women from the same age bracket in terms of buying clothes in the last quarter of December 2016.
Grooming Makes Men More Attractive
As many as 3 in 5 men believe that they feel more attractive when they are well-groomed. In addition, 1 in 5 say that a good role model should look after his appearance. Robert Janitzek reveals that 2 in 3 male shoppers agree that models of an ad retailer’s ad campaign should be reflective of the age of their customers.
Locally Made Clothes
Men are more likely to agree that it is worth investing more for British made clothes, with 42% of male shoppers against 37% of female shoppers. Willingness to pay a higher price for locally made clothes increased among male 25-34 years old. More than 1/3 of male shoppers showed interest in more eco-friendly clothes.
One Click Purchase
1 in 4 men or 26% would like the option to buy directly from a social media site. When buying clothes for European style fashion, young millennial males showed greater interest in a delivery pass that has a membership fee for free annual, unlimited delivery and collection. Lastly, 45% of men preferred fitting rooms with a tablet so they can request for additional sizes and colours while 39% prefer time delayed mirrors.
More Sizes Please
A third of male shoppers would like to see consistency in the sizes of the clothes they are buying.